Saedi Creation (M) Sdn Bhd

TitleSaedi Creation (M) Sdn Bhd
ProductsPackaging, Poster, Seasons Card, Paper Bag, Premium Items, Booklet, Material Supply, Calendar, Wedding Card
Company typeManufacturer, Trading Company
Mobile016 436 9238
AddressNo. 42a, Jalan Kuchai Maju 9, Off Jalan Kuchai Lama, Kuchai Entrepreneurs Park, , Kuchai Lama, Kuala Lumpur, Malaysia
ProductsPackaging, Poster, Seasons Card, Paper Bag, Premium Items, Booklet, Material Supply, Calendar, Wedding Card
Establish year2007

Malaysia shares lessons in sustainability

Sun, 17 Oct 2021 00:40:00

Malaysia is partnering up with nations and organisations that share its vision of a cleaner, greener future at Expo 2020 Dubai

“We are to be blamed,” says Shamsul Bahar Mohd Nor, when asked about his thoughts on the United Nations’ 2021 IPCC report, which confirmed that humans activities have driven climate change.

Nor is the CEO of Malaysian Green Technology and Climate Change Centre (MGTC), the implementing agency for Malaysia’s participation in Expo 2020.

“We are the ones that caused climate change, deforestation and a host of other problems for the nature. And we are the ones who have to fix it.”

For the Malaysian pavilion at Expo 2020 Dubai, the theme ‘Energising Sustainability’ is not just a tagline. It is a way of life, bringing Malaysia’s core beliefs to the shores of Dubai.

Through a net-zero carbon pavilion inspired by a rainforest canopy, Malaysia will focus on ways to tackle climate change and improving awareness.

Malaysia signed the Paris agreement in 2016 along with 196 other entities. The agreement requires every country to plan and regularly report its contributions. It does not force countries to set specific emissions targets, but each target needs to go beyond previous targets.

Malaysia has set a target of reducing its greenhouse gas (GHG) emissions by 45 per cent by 2030, above the baseline target of 35 per cent set in 2015.

“Every country has an obligation [to make a difference], and this is our contribution,” says Nor. “But how do we actually make this happen?”

National level change

Under the aegis of MGTC, which is a part of Malaysia's Ministry of Environment and Water, climate change mitigation projects and programmes have been implemented across the nation.

Nor notes that energy and transportation sectors are the biggest culprits, and have to be effectively tackled to reduce GHG.

“We monitor 154 municipalities across Malaysia, tracking programmes that are contributing to a low carbon future – from bicycle lanes to limiting vehicles in certain city areas. Even the smallest effort counts.”

MGTC hosts two meetings annually with state representatives to further monitor progress.

The agency is also pushing to reduce emissions from the transport sector, urging citizens to switch to public transport solutions or carpooling, to avoid both pollution and traffic.

“We are also talking about the benefits of switching from internal combustion engines to electric vehicles. I drive an electric car myself – I understand that not everyone may be able to do it, but as MGTC, we are trying to set the example for others to follow.”

MGTC has come up with a low carbon mobility blueprint, after conducting studies for two years. It is introducing 10,000 buses as well as electric motorbikes and bicycles to the roads of Malaysia.

“We pay you to ride your bicycle to the office,” says Nor. “But if you drive a car, you pay a penalty – it’s just an approach to change the mindset.”

Working with the government, MGTC is targeting to turn 100 per cent of its public fleet into electric by 2030.

To meet infrastructure demand for electric charging, MGTC has installed nearly 300 charging stations across the nation. The agency is planning to raise these figures to 10,000 by 2030, an ambitious target.

“We are introducing charging stations that allow you to charge your car in 15 minutes and drive 400 kilometres – it costs a bomb, but we are pulling in investors. We are convincing them that this is the way forward.”

The agency is also working with corporate franchisees such as McDonalds, encouraging them to trial out electric bikes for delivery, and pushing down costs of electric bikes for the public.

Malaysia is advancing towards renewable energy sources. Nor says that the nation is targeting 31 per cent of installed capacity by 2025. But hydrogen is also of key interest. Malaysia’s national oil company Petronas is growing its nascent green (no carbon emissions) and blue (low carbon) hydrogen business using carbon capture, utilisation and storage (CCUS).

In August 2021, Dubai Electricity and Water Authority (Dewa) welcomed a delegation from MGTC, to discuss opportunities for bilateral collaboration and to learn more about Dewa’s activities in the renewables space.

“Malaysia is the third largest solar panels producer in the world,” says Nor. “Through discussions such as these, we can help bring down costs for clients such as Dewa.

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“We are bridging with technology providers. We are engaging with foreign investors. These are some of the things we are doing – not just policies, but also incentivising.”

Nor notes that it is easier to educate millennials than the older the generations.

“Our focus is on youth – at MGTC our workforce largely consists of millennials, so they can bring in relevant ideas.”

MGTC is also encouraging positive change among its staff, including meatless days, growing plants at home, recycling and public transport.

“This November, we’re hosting an international active mobility experience, where we will be cycling around Kuala Lumpur – we’ll stream this in Dubai, and we want you to cycle with us. We want cities around the world, Sydney, Tokyo etc to join us.”

Initiatives such as biodegradable packaging, limiting the use of straws, kiosks that give public transport credit in exchange for plastic bottles, are helping create a ripple effect of change.

In 2018, Malaysia launched its roadmap towards zero single-use plastics (2018-2030).

MGTC has also introduced a certificate to verify the carbon footprint and recyclability of brands and public places.

“We hope these certifications will help people make better decisions in what brands they engage with,” says Nor.

Expo 2020 as an opportunity

“We look at Expo as an event that allows countries to convene, discuss trade and talk about how to improve things beyond the financial aspect,” says Nor.

MGTC has identified key countries and organisations that it will sign MoUs with during the Expo. 22 ministries and 26 agencies from Malaysia will visit the site over the next six months, focusing on areas such as science and technology, education and tourism.

This November, we’re hosting an international active mobility experience, where we will be cycling around Kuala Lumpur – we’ll stream this in Dubai, and we want you to cycle with us.

“What we’re looking at is the connection with other countries,” says Nor. “We’ve already set up all the meetings, in our dedicated business spaces.”

On 5 October, the Malaysia International Technology Summit (MITS) was held in Dubai, marking the signing of some of the first MoUs, including between Malaysia Innovation Foundation (YIM) and Gujarat Grassroots Innovation Augmentation Network (GIAN) to co-operate in exploring grassroots innovations; as well as between Malaysian Global Innovation & Creativity Centre (MaGIC) ASEAN Centre of Entrepreneurship (ACE) and District 2020 (Scale2Dubai) to scale and unlock the Middle East and North Africa (Mena) and Asian markets.

Malaysia has launched its e-platform, to enable visitors that can’t make it to Dubai to still enjoy the exhibits and business programmes.

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